2022 - 2024

Elevating UberEats consumer search UX from functional to delightful

Overview
Over my 3 year tenure, I've driven transformative projects that defined our search framework and significantly improved our search UX. Despite challenges, including 5 re-orgs impacting 3 planning cycles, we delivered. The then CTO recognized Search as a most delightful product improvement in 2023. In 2024, I designed and shipped Eats' first consumer-facing Gen-AI feature, Eat's AI Assistant, laying the groundwork for future search/AI integrations.
My role
Design lead in consumer search team:
Delivered high customer-value projects
Heavily influenced product roadmaps via vision sprints
Guided x-team collaboration on search platform
Contributed design guidelines and components
Team
1 UX Design Managers, 1 Content Designer, 2 UX Researchers
2- 5 Product Managers, 2 Product Directors
15+ Frontend and backend Engineers
2-3 Data Scientists
UberEats Search mission
UberEats aims to become your local commerce shop to get anything. Starting from 2021 search became the key to a sucessful New-verticals shopping like grocery, alcohol and pharmacy. With search driving nearly half of all grocery orders, our core question is: How might we make search intuitive so users can easily find what they need?
Track 1 Build out the table stakes | 2022
In-Store Search 0-1
Search tech & UX quickly ran short when supporting grocery stores’ large catalog (1000+) finding needs. Therefore, I collaborated with Eng, scientist and PM and delivered a net-new store search experiences with new algorithm and intuitive UX design.
Results
NV store search ATC +340%
NV GB +1.31%
NV CVR +4.51%
~40% of all NV orders come from NV store search

Entry points

Typing

Results page

And so much more optimization afterwards...
Further advancements
Track 2, Level up the game | 2022 - 2024
Global search Elevation
As a key contributor to enhancing the global search experience, I leveraged a daily influx of 5 million queries and 8 million intents within the US market alone to meticulously drive improvements through rigorous experimentation. The following section provides an overview of the key projects and initiatives I spearheaded during my tenure to up-level global search UX
Eat's AI Assistant